Investor Information

The Odd Flower is proud to celebrate its first six months of business as the UK’s leading luxury seasonal flower subscription business.  We launched in November 2018 have a wonderful growing customer list and a proven business model. We are now seeking an investment of £550,000 to build on our early success and allow The Odd Flower to blossom and realise its full potential as the go to affordable luxury flower brand.

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The Team

Launched in November 2018, the business is run and managed by a highly experienced and results driven team, which consists of Alison Moran, founder and CEO; Clare Fogarty, creative director, and Mark Smith, non-executive director.

Alison is an experienced entrepreneur who built and sold a leading London PR company, while Clare led a design team at Jenny Packham for ten years and has extensive experience in flower design. Mark is the chairman of Holiday Extras, non-executive director of Dods Group PLC & non-executive director of The Panoply.

High-Profile Supporters

The Odd Flower has a growing list of high-profile supporters including:

Natasha Archer, HRH Duchess of Cambridge’s stylist
Mishal Hussain, BBC R4, Today Programme presenter
Lisa Mehydene, Edit 58 and London based interior designer

Key Partners

We are proud to have worked and collaborated with some of the UKs most exciting brands:

Christie’s auction house
Bloomsbury publisher
Salvessen Graham, Interior design company
Jenny Packham, British fashion designer
Jo Thompson, Landscape & Garden Design and winner of 4 RHS Chelsea gold medals


Founder Alison appears this month in Harper’s Bazaar – Bazaar at Work, and shares her views on ‘What it’s really like to… launch a floristry brand’

The Odd Flower has also been featured in The Sunday Times Style, ES Magazine, Homes & Gardens, Stylist Magazine and the Daily Telegraph.


We have ambitious plans for The Odd Flower, and are currently seeking investment of £550,000 to drive sales, improve the customer experience, and allow the company to realise its full potential.

Our early success has surpassed our expectations, and we are delighted to report that The Odd Flower has achieved several key milestones and to date has delivered over 2,000 boxes to 600 customers in just a few months.

Frequently Asked Questions

What does it mean to be an investor?

An investment (minimum investment £150) in The Odd Flower and will give you your own stake in a fast growing company with a clear growth and exit strategy. As an “Odd Flower” and will enjoy quarterly business updates, invitations to exclusive events e.g. Chelsea Flower Show and a box of flowers to celebrate your next birthday. As an added incentive, we’ve got some extra special gifts to tempt you:

Why is The Odd Flower raising money?

We are seeking investment from customers, friends and trusted advisors, to build on the early success and nurture The Odd Flower to blossom and realise its full potential.

Why invest in The Odd Flower?

By investing in The Odd Flower, you will be joining an exciting and progressive female-led start up. The Odd Flower team is talented, hard working and determined to disrupt the 2.2 billion flower industry by delivering all of the product benefits of seasonality without the typical peak and trough of pure event or gift-giving companies.

What will my investment be used for?

By investing in The Odd Flower you will become a member of an exclusive community of “Odd Flowers”. Your generous investment will be used to drive sales, improve the company operations and further develop the technology improving the customers journey and experience.

What is EIS?

The Odd Flower investment raise is approved by the government run Enterprise Investment Scheme (EIS), making it an attractive initiative for investors, offering generous income tax, capital gains tax and inheritance tax benefits.